Wine Tasting Meets South Africa Giving an ephemeral event an identity

For its Wine Testing event, Post Luxembourg wanted to create an experience that would enhance both the event and its partner brands. The project aimed to create a strong visual universe, designed to accompany the event as a whole.

Tasks and objectives

The project began with a strategic reflection on the positioning of the event and its partners, in order to establish a clear framework in line with Post Luxembourg's image. This step enabled us to define the visual intentions and messages to be conveyed.we then set about creating a graphic universe to be applied to various communication media: POS displays, graphic designs, decorative elements and printed materials were all designed to enhance the on-site experience and ensure visual consistency throughout the event.

Key interventions

Strategy & support • Visual identity • Design • Communication media • Content creation • Photos