Video Vulnerable Groups Video as a tool for accessible understanding

Keen to make its work more accessible to its partners and the general public, ADA commissioned us to produce a simple, accessible video designed to convey its message in plain language and help people understand its commitment to vulnerable communities.

Mission and objectives

Our task was to simplify and clarify ADA’s message so that it could be readily understood by stakeholders from the public, voluntary and private sectors. The work involved rewriting the content, framing the impact on the ground in a narrative form, and tailoring the message to a decision-making audience, with the aim of creating a compelling and unifying communication tool.

Key speeches

Artistic direction for the video • Scriptwriting and script simplification • Storyboarding and visual design • Motion design and animation • Editing • Preparation of files for digital distribution