Print media / Acquisition / Positioning Aligning performance and consistency
Specializing in sports nutrition, e-commerce platform Nutri-Bay wanted to strengthen its digital presence, but also extend its identity to more tangible communication media. As part of this development, we helped them study their positioning.
Tasks and objectives
Strategic reflection on the company's positioning led to a number of concrete communication actions, including the design and printing of print materials, an SEO plan, and web ergonomics. The aim was to ensure Nutri-Bay's coherence, improve the digital and offline experience of its audiences, and support the platform's performance.
Key interventions
Digital marketing • Acquisition strategy • Print media