Launch campaign Planning a high-impact opening

To mark its opening, we were able to conceptualize and deploy the launch campaign for Frunpark Châtelineau, via our sister brand: Bump.

Mission and objectives

In order to maximize media impact, create engagement through the event, and build lasting brand awareness from day one, the challenge was to create a campaign that woulds from day one, the challenge was to build the complete strategy for the launch campaign, including the communication plan, media plan and campaign activation.

Key interventions

Strategy & support • Communication plan • Media plan • Opening campaign • Press announcements • Contests • Communication materials • Press release • Mascot design • Advertorial • Optimization of digital presence