Greenfield's Creating a universe

For the launch of its new event venue, Folie Royale imagined Greenfield's as a standalone summer concept. The challenge was to create a strong visual identity capable of expressing the venue’s spirit, energy and positioning, while making it instantly recognizable.

Tasks and objectives

The project began with a strategic reflection on Greenfield's positioning and public perception. The project then took shape with the creation of a visual identity and the deployment of communication media adapted to the concept. Print media, point-of-sale displays and graphic assets were designed to reinforce the appeal of Greenfield's and ensure its visual coherence, while remaining true to Folie Royale’s DNA.

Key projects

Strategy & support - Visual identity - Design - Communication media - Content creation - Photos - Optimization of digital presence