Corporate Id. / Website / Campaigns AI for SMEs

With the goal of establishing a consistent and enduring brand presence, Initia set out to create its visual identity. We supported this process by designing the graphics for their website and implementing their first communication materials.

Tasks and objectives

As the site was to be intuitive, uncluttered and complete for its SME audience, the first stage of the project was to carry out a UX/UI design analysis. The objective of coherence then led to the creation and adaptation of several supports and contents (digital and print): newsletters, brochures and templates. The result is a homogeneous, recognizable identity, designed for long-term use across all Initia.lu communication channels.

Key interventions

UX/UI design - Visual identity - Website graphic environment - Usability study - Content production - Print and digital media - Newsletter - Presentation templates