Corporate Id. / Supports Turning innovation into a brand

Inflyter is a Franco-English start-up whose mission is to digitalize the classic duty free with its app. To turn this innovation into an accessible and identifiable brand, we supported the start-up with market research and design thinking.

Tasks and objectives

The challenge was to clarify Inflyter's positioning in a specific market, while opening it up to a wide audience. This began with a market analysis and strategic thinking to identify the right differentiation levers and lay the foundations for a coherent identity. This was followed by a creative phase, including a visual identity refresh, corporate materials, brochures, presentations, newsletters, motion design, and the design of lockers and workwear.

Key projects

Acquisition strategy - Visual identity - Print media - Motion design - Space modeling - SEA campaign - Packaging - UX/UI