Campaign - Psychosocial Permanence Facilitating access to psychosocial services

As part of the promotion of its psychosocial support service, Pétillances wanted to make its offer more accessible to its target audience. The idea was to make this sensitive service more accessible and visible, without losing its depth.

Missions and objectives

The project began with a strategic reflection to define the way to present the service: an accessible discourse, adapted to the realities of companies and their employees.this guided the creation of an eye-catching graphic universe that respected the Pétillances identity. To maximize the visibility of this service, we also deployed a digital campaign on search engines and social networks.

Key interventions

Digital marketing • Acquisition strategy • Print & digital media